McDonalds Happy Meal books to educate children about nutrition

Instead of toys tied with blockbuster movies, leading fast food restaurant McDonalds will distribute Happy Meal books starting November.

McDonalds Happy Meal books

“In time for National Family Literacy Day on Nov. 1, McDonald’s USA is inviting families to celebrate the joy of reading with the launch of a new Happy Meal Books promotion,” McDonalds said in a statement.

The company revealed that the all-original limited-edition books include “The Goat Who Ate Everything,” which tells a story of a goat who has a big appetite and struggles to eat right but when he does, he feels great and becomes the playful ‘kid’ everyone loves, and “Deana’s Big Dreams” featuring the world’s smallest dinosaur, Deana, who grew tall by eating right. The four books will feature McDonald’s Happy Meal characters.

“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” McDonald’s USA vice president of marketing Ubong Ituen said. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”

The promotion will run for two weeks starting November 1st and ending on the 14th. Twenty millon books will be provided to Happy Meal customers across the United States.

Those who do not have access to the physical book, McDonald’s will be launching e-Books starting November 1. One free interactive digital book will be available on McPlay, McDonald’s Happy Meal App, every month until December 2014. The company said it will “allow kids to read, discover and explore exciting new worlds.”

The new McDonalds Happy Meal books are “the company’s latest action supporting a commitment to champion children’s happiness and well-being by inspiring kids in a fun way to learn about nutrition, engage in active and imaginative play and develop a sense of community,” the statement read.