Yahoo! buys Tumblr

Yahoo! announced Monday its acquisition of Tumblr for a whopping $1.1 Billion. In the announcement, Yahoo CEO Marissa Mayer promises not to screw the blogging platform up.

I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.

Tumblr founder David Karp confirmed the news in a blog post.

Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

Yahoo buys tumblr

Based on both announcements, users of the popular blogging-meets-social platform need not worry about anything and can continue their routine although a few changes are expected in the coming weeks or months. Mayer explained:

In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.

This development has received positive feedback so far, but there’s one thing some users are also talking about after Yahoo! acquires Tumblr: the name being changed into “Yumblr!” is possible, isn’t it?