Grace Poe, No. 1 Senator, reveals campaign strategy | Video

Grace Poe, the number 1 senator in the 2013 elections, talks about her campaign strategies and how she made it to the top. Video available here.

In an interview with ANC, Poe admitted that she was “extremely surprised” for leading the Senate race as it was her first time to run for public office.

The 44-year-old would-be Senator said she prayed hard, asking that she would land “in a comfortable spot” considering that she placed almost at the bottom of the top 12 senatorial preferences in pre-election surveys.

Poe revealed that Senators Chiz Escudero and Serge Osmeña played big roles in her campaign; the former literally “carried” her while the latter taught her to cut down campaign expenses and crafted her messages on TV ads.

Here’s what’s interesting. Poe confessed that it was Osmeña who told her to remind the electorate that she is the daughter of the late actor Fernando Poe Jr., which turned out to be effective, and to tell the people that she will help them.

More of Poe’s revelations in the following video from ANC:



Poe was an appointee of President Benigno Aquino III and served as chair of the Movie and Television Review and Classification Board (MTRCB) from 2010 to 2012.

She originally filed candidacy as an independent, but later ran as guest candidate under the ticket of Team PNoy, the administration’s senatorial line-up.

During the campaign period, there were reports that she got the support of vice president Jojo Binay, as well as ex-presidents Erap Estrada and Gloria Arroyo in the background.

Poe was noted as among the few politicians who never strike or verbally attack political opponents during interviews and rallies.