Dollar Menu Fails To Boost McDonald's Sales

McDonald’s Dollar Menu fails to boost sales despite stepping up on marketing. The company saw one percent sales drop at restaurants open at least 13 months following an initially strong first quarter.

Pix11 reports the hamburger chain’s Dollar Menu let customers get a bigger bang for a buck, but it seems not many of them find it appealing.

However, McDonald’s so far doesn’t have a plan to stop offering its Dollar Menu. Instead, the company is giving it extensive promotion hoping to attract potential customers and rake in revenues.

In a recent news conference, McDonald’s executives reportedly defended its cheaper menu options, emphasizing that it is necessary in the present economy with a strong belief that low prices would steal customers away from rivals.

In spite of the Dollar Menu fails resulting to a decline in profit margins during the initial quarter, McDonald’s said the company is picking up in many parts of the world.