2012 MTV Video Music Awards winners: Rihanna, One Direction and more

The 2012 MTV Video Music Awards was held at the Staples Center arena in L.A. on Thursday, September 6, to honor the best music videos from the previous year.

The event, which was hosted by Kevin Hart, was attended by many popular artists and the biggest names in the music industry.

2012 mtv vma logo

Here’s the 2012 MTV Video Music Awards winners list:
  • Video of the Year - Rihanna (featuring Calvin Harris) “We Found Love”
  • Best Male Video - Chris Brown “Turn Up the Music”
  • Best Female Video - Nicki Minaj “Starships”
  • Best New Artist - One Direction “What Makes You Beautiful”
  • Best Pop Video - One Direction “What Makes You Beautiful”
  • Best Rock Video - Coldplay “Paradise”
  • Best Hip-Hop Video - Drake (featuring Lil Wayne)“HYFR”
  • Best Electronic Music Video - Calvin Harris “Feel So Close”
  • Best Direction in a Video - M.I.A. “Bad Girls” (Director: Romain Gavras)
  • Best Choreography in a Video - Chris Brown “Turn Up the Music” (Choreographer: Anwar Burton)
  • Best Visual Effects in a Video - Skrillex “First of the Year (Equinox)” (Visual Effects: Deka Brothers and Tony Datis)
  • Best Art Direction in a Video - Katy Perry “Wide Awake” (Art Director: Benji Bamps)
  • Best Editing in a Video - BeyoncĂ© “Countdown” (Editors: Alexander Hammer and Jeremiah Shuff)
  • Best Cinematography in a Video - M.I.A. “Bad Girls” (Director of Photography: AndrĂ© Chemetoff)
  • Best Video with a Message - Demi Lovato “Skyscraper”
  • Most Share-Worthy Video - One Direction “What Makes You Beautiful”
At the main show, Rihanna performed the remix version of “Cockiness (Love It)” (Remix) and “We Found Love” while One Direction sang “One Thing.” The boy group’s female fans cheered their hearts out.

The other performers were P!nk, Frank Ocean, Lil Wayne and 2 Chainz, Green Day, Alicia Keys, and Taylor Swift.