Smart PLDT Purchase Of Sun Cellular Digitel Approved By NTC

Smart / PLDT's purchase of Sun Cellular / Digitel has been approved by the National Telecommunications Commission, television reports on Wednesday, October 26, said.

PLDT Smart Digitel Sun Cellular
ANC's Coco Alcuaz in his Twitter account (@cocoalcuaz) said PLDT's Manny Pangilinan (MVP) is now chairman of Digitel while Doy Vea is President/Chief Executive Officer.

Digitel's John Gokongwei, on the other hand, will control 8% of PLDT, he tweeted.

It was reported in late March this year that the Gokongwei family entered into a P69.2 billion share swap deal with PLDT.

Now that the acquisition is complete, PLDT becomes the largest industry player in the country.

Earlier, critics accused PLDT of taking steps to monopolize the market with speculations that it would lead to escalation in prices of mobile products and services.

PLDT, according to reports, has assured the public that it will retain Sun Cellular as a separate brand. Mobile users now question, will PLDT retain Sun Cellular's unlimited call and text service?