Family Day September 26, 2011 — FaMEALy Day

Monday, September 26, 2011 is National Family Day, a day to eat dinner with your children.

Lucky me Family Day
In the Philippines, the Family Day is more of a commercialized campaign because it is being pushed heavily as a social responsibility of Monde Nissin Corporation, maker of the noodle brand Lucky Me (although it is supported by the Department of Social Welfare and Development).

In the United States it is recognized as a national movement against drug addiction.

According to, the Family Day was launched in 2001 by The National Center on Addiction and Substance Abuse at Columbia University.

It is a national movement that informs parents that the engagement fostered during frequent family dinners is an effective tool to help keep America’s kids substance free.

In the U.S., “Dinner Makes A Difference!” is the campaign slogan, while in the Philippines, it is “Kainang Pamilya, Mahalaga,” the TV commercial of which features television host, singer and actress, ‘MegaStar’ Sharon Cuneta-Pangilinan, as its endorser.

The campaign title, “FaMEALy Day,” was intentionally spelled incorrectly to highlight the occasion with style.

The “FaMEALy Day” rationale is as follows:
Through the untiring efforts of Lucky Me!, the first National FaMEALy Day – Araw ng Pagkilala na Kainang Pamilya Mahalaga was launched in 2008. FaMEALy Day became a nationwide call to celebrate family dining every 4th Monday of September as supported through a Memorandum of Agreement (MOA) signed between the Department of Social Welfare and Development (DSWD) and the National Committee for Filipino Families (NCFF). Last September 30, 2009, Presidential Proclamation 1895 was issued declaring the commemoration of the Filipino Family Day every 4 th Monday of September. Coincidentally, National FaMEALy Day coincides with the first day of DSWD’s National Family Week.
While Lucky Me! has embraced the advocacy as its own, through the annual celebration of National FaMEALy Day, it also envisions for the advocacy to have a “life of its own”, able to ground and spread itself more and more, even independently of the brand, the company said.

Keeping a line of communication with your children open is important specially that minors these days have a tendency to commit suicide if they encounter heavy problems.

Remember the September 20 shooting incident at SM Pampanga where a 13-year-old boy gunned down his alleged 17-year-old boyfriend before shooting himself in the head? The father of the 13-year-old boy in an interview said he regrets his lack of effective parenting to his son.

There you go! Make sure you'll go home early this afternoon and eat dinner with your kids, alright? Talk with and listen to them, then give advise.