Procter & Gamble suspends ad placements in 'Willing Willie'

A multinational firm has decided to temporarily pull-out its ads in TV5's "Willing Willie" while the alleged "child abuse" incident during its March 12 episode involving the 6-year old Jan-Jan is being "reviewed" and "investigated."

P&G Philippines released a statement through Anama Dimapilis of P&G's Corporate Communications - Brand Public Relations Department, which was sent to journalist Ellen Tordesillas and, according to her, read:
"Procter & Gamble strives to advertise on programs that align with our values as a company and our purpose to touch and improve lives. We routinely monitor the media in which our brands' messages appear and make advertising decisions that meet our policies and achieve our goals.

We are aware of the recent incident in the program of 'Willing Willie' and we have suspended advertising on the show beginning April 7, 2011, while the incident is being reviewed and investigated by authorities."
P&G Philippines is the makers of skin, hair and home care products. The company has ad placements for 'Head and Shoulders' in Willing Willie.

The Movie and Television Review and Classification Board (MTRCB) through its Hearing and Adjudication Committee is conducting a preliminary conference hearing on the case.