DOT: Pilipinas `Kay Ganda´ dropped, `Tara Na´ up?

After the much-critized `Pilipinas Kay Ganda´ travel slogan last year, which caused the resignation of Department of Tourism undersecretary Vicente Romano III who took responsibility of the branding, the DOT has come up with with another tourism advocacy campaign.

According to a report, `Pilipinas Tara Na!´ is DOT's new one-liner shoutout.

DOT secretary Alberto Lim in a March 21 interview with Yahoo! Southeast Asia said that “this slogan is part of their campaign to encourage Filipinos to travel within the Philippines instead of venturing into other countries.”

Lim reportedly admitted that the new slogan is actually a variation of a previous tourism slogan, `Tara Na, Byahe Tayo.´ In the report, Lim also said the initial feedback about the new slogan has been favorable.

However on March 22, ABS-CBN reported that Lim said the DOT “has decided to hold off on branding and marketing strategies and focus more on improving the accessibility and safety of the country's tourist attractions.”

“We've dropped Pilipinas Kay Ganda. We believe that we should work on developing the product to meet international standards. We are holding off on branding until we can improve the product,” Lim reportedly told the media Tuesday.

On same day, the DOT formally launched a tie-up with Johnson & Johnson Philippines Inc. for the `Basta Pinas´ domestic travel advocacy initiative. Its prime objective is “to encourage Filipinos to rediscover the country's natural beauty and rich culture.”

Okay, so which is which?