Microsoft Tag available now for free

Finally after eighteen months in beta, the Redmond company has released Microsoft Tag, a modern bar code technology which enables users to connect almost anything in real life to the digital world of information, entertainment, and interactive activities via the mobile phone.

"Today we’re announcing that Tag is coming out of beta and that basic use of Tags will be free of charge. This means you will be able to generate and use Tags that link to our standard scenarios, such as linking directly to webpages, and use the reader application at no cost," Microsoft Tag general manager Aaron Getz wrote in a blog post last week.

Microsoft Tag is free to use and fully customizable. You can display it anywhere you want - newspapers, magazines, books, product packages, labels, clothing, blogs, websites - basically on anything.

Anyone can create Tags. Just go to to make your own and start to 'deliver rich interactive experiences' on mobile phones. For example, you can create a personalized Tag to 'instantly link to a mobile website or video' and other task you do on the web. Just sign up for or sign in with a Windows Live ID for you to be able to use the Microsoft Tag Manager.

Microsoft Tag Manager

Microsoft Tag Manager

I made a Tag for this blog. Users with the Tag Reader (2D barcode reader) app installed on their mobile phones can scan this tag to quickly access our posts on Tech News. Tech News Tag

It would take some time for us to fully understand how Microsoft Tag works and the advantages it will bring to mobile phone users and businesses, but as soon we do, we could say that it's a kind of technology that will make life much easier.