How to Know and Increase Page Speed

Page speed could be a huge factor in SEO in 2010. Google's Matt Cutts discussed in an interview with WebProNews how page speed can affect Google Page Rank (PR) of websites and blogs. Watch the video.


The second ingredient that Matt discussed is that of site speed. From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. He says that a number of people within Google consider speed to be very important to the web, and they are considering if that should play a role in the rankings of websites in search results.

According to Cutts, speed hasn’t played a role in rankings in the past, but that may very well change. - WPN

It's a significant revelation from Google that webmasters and bloggers must take note. 2010 is just around the corner so we have to start improving our page speed before Google will implement the proposed system.

To help, here's how to know and increase page speed.
  1. Install Page Speed. Make sure you have Firebug installed first.
  2. Run Page Speed against your web pages.
    • Start Firefox.
    • Select Tools > Firebug > Open Firebug.
    • In the Firebug window, select the Page Speed tab.
    • Navigate to the web page you want to analyze. Wait until the Done message appears on the browser status bar and the progress bar disappears. For pages with streaming video, which don't show the Done message, wait until the video begins to play.
    • Click Analyze Performance. When the page is analyzed, Page Speed displays the list of web performance best practices and the page's score on each one, sorted by importance/priority for this page.
  3. Read about the Page Speed performance best practices.