ABS-CBN Broadcasting Corp. will launch on November 4, Wednesday, its Christmas campaign 'Parol ni Bro' through a parol lighting ceremony at the ABS-CBN compound in Quezon City.
It will be simultaneous to the ceremonies at several Regional Network Group (RNG) television stations and at selected ABS-CBN Global offices worldwide.
Parol ni Bro lanterns, the project concept of which is inspired by the phenomenal primetime TV hit series 'May Bukas Pa' starring 'Santino', 'Bro' and a powerhouse cast, have been available at selected malls and department stores since last month. Sales proceeds will go the Sagip Kapamilya and Bayanijuan charity programs of ABS-CBN Foundation.The ABS-CBN Christmas Parol ni Bro will be lighted during the news program TV Patrol World timeslot.