Esquire Philippines is being criticized online for putting DILG secretary Mar Roxas on the cover of the magazine's November 2014 issue.
|Screenshot from Facebook|
The issue also includes its respective interviews with Tacloban City mayor Alfred Romualdez, budget secretary Butch Abad, as well as the cast and creators of the historic movie Batch ’81.
The cover boy was never mentioned.
Netizen Bernard Young noticed it and said: "Seriously, your editorial team could not think of a better cover photo? That person on the cover is not even mentioned in your issue description. Boo Esquire."
Ritche Awit, a Cebuano entrepreneur and social media influencer, commented: "what were you guys thinking?! you don't need this PR nightmare... and to think tomorrow, November 8 is the 1st year anniversary of Yolanda's rampage."
Facebook user Mike Black begged for the magazine to change its November cover "out of respect for the people of Tacloban and all the victims of Yolanda."
"There are people who would be alive today had Mar Roxas put the interest of the victims over politics. Many more continue to suffer a full year after Yolanda," he said.
"Don't take my word for it. Go to Tacloban. Talk to the survivors. Talk to the relief workers. Do that and surely you will come to understand why putting Roxas on your cover insults those who had to live through the horror of Yolanda and it's aftermath," he added.
Probably taking a queue from Black's comment about politics, netizen Tope Navarra shared a link to a video wherein the cabinet member told the city's chief executive: "You have to understand you are a Romualdez and the President is an Aquino so so we just want to legalize if not legalized well ok you are in charge we can't help you BAHALA NA KAYO SA BUHAY NIYO."
However, the best comment so far came from Junep Ocampo. He said:
"This is rubbing salt to the wounds that are still not healed. If your objective is to create a controversy to promote your magazine, then this is a winner. But if your objective is serious journalism, then this is one classic case of what is NOT journalism. IMHO, Mar was really stupid to have agreed to pose like this. This will only ruin his image all the more."
Esquire's Facebook post has garnered 174 likes and 461 shares only as of noontime on Friday, but it's starting to get social media attention.
The mag's cover photo, captioned "Hello from Tacloban," featuring interior secretary Mar Roxas is expected to go viral in the coming days.