Aegis Apologizes to PH for Derogatory Ad

Aegis, a global business services provider offering business process outsourcing, has apologized to the Philippines for its derogatory ad.

Aegis says sorry for derogatory ad

"We regret the upload of the recent video on Malaysia. The video was developed locally by an agency and uploaded in error and the contents were NOT approved by Aegis Corporate," Aegis Limited said in a Twitter post on Monday, September 22. "We apologize and regret any communication that may have inadvertently hurt any sentiments."

Aegis issued the statement saying sorry, asking for forgiveness from the Filipino people days after a three-minute video, which praised Malaysia as a better place for investments but degraded the Philippines citing several reasons, went viral on social media.

The ad even prompted a British national who promotes the Filipino culture abroad to demand an apology from Aegis and for it to take the derogatory video down.

Now, the BPO company claims the Philippines has been a "catalyst" for its growth since the acquisition of People Support in 2008.

"We would like to articulate that Aegis has had a wonderful experience in the Philippines – great clients, a great leadership team and above all great employees," it said.


What the company is saying now is totally different from what their advertising campaign had pointed out.

Here's the full text of the narration of the ad which netizens called offensive:

'Expansion' and 'Growth' are words of importance in the present times. When companies look to grow and expand geographically, they make a decision. A choice of where they want to see themselves next in the global map.

Making that choice isn’t easy, it never was. Because after all the hard work that the process entails, the last thing you might want to have is a not so supportive business environment at the place where you choose to be.

An environment where there is inadequate infrastructure, an unfriendly climate for smooth operations, less security, and lack of government support. An environment that might hinder your interactions with clients, customers, and partners.

To make things worse, the place could be falling in the Ring of Fire, thus being prone to natural disasters like typhoons, cyclones, etcetera, impacting the operation of businesses and bloating up the cost of living.

Unstable businesses generally lead to higher attrition rates, which make availability of suitable talent, tougher.

For the same reason, Malaysia is becoming a preferred alternate to the Philippines and is fast emerging as the ultimate investment destination for multinationals, boasting of a world-class infrastructure that not just oversees the future but also houses innovative spaces and systems that blend tradition and technology.

Malaysia is investor-friendly, owing to flexible policies of the government and less bureaucracy, making processes easy, and administrators accessible.

The place is not just stable when it comes to governance but also in terms of its climate as its tropical temperature makes Malaysia a safer zone.

Being a country rich in diversified cultures, natural resources, competitive talent pools, and leisure lifestyles, Malaysia is the perfect balance of business and pleasure.

Aptly complemented with the availability of best-skilled talent which is customizable to business needs. That’s why we at Aegis have created a Malaysia stronghold that enables us to offer multi-lingual capabilities along with differentiated and hospitable services to global giants.

This also let us be a part of Malaysia’s drive of becoming a developed digital economy by 2020. Because we understand that how you grow depends on who you grow with."