DOT Slogan 2012 - It's more fun in the Philippines

The Department of Tourism (DOT) unveils “It’s more fun in the Philippines” — the country’s new tourism slogan (international) for 2012.

DOT It’s more fun in the Philippines
I think the idea is that you have to add a word before the pronoun “it,” maybe a noun or verb which pertains to something that you like or are fond of doing.

Examples:
  • Weekend. It’s more fun in the Philippines!
  • Tweeting. It’s more fun in the Philippines!
  • Diving. It’s more fun in the Philippines!
  • Partying. It’s more fun in the Philippines!
  • Rock climbing. It’s more fun in the Philippines!
  • Traveling. It’s more fun in the Philippines!
  • Blogging. It’s more fun in the Philippines!
The local slogan is #1 For Fun, Philippines!

#1 for fun Philippines
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